\*\generator Riched20 10.0.19041\viewkind4\uc1 \pard\sa200\sl276\slmult1\f0\fs22\lang9 Why Pinterest Is a Social Platform Worth Using for Your Business\par While many businesses are constantly looking to break into the digital world and explore social media marketing, Pinterest is often left behind in terms of interest or priorities.\par \par However, Pinterest, an image sharing and discovery app, is home to over 459 million monthly users worldwide and drives more leads than all other social media sites \f1\endash making it platform brands truly don\rquote t want to underestimate.

\par \par channable-campaign-june-2022\par To learn more on why and how to utilize Pinterest as a digital marketing tool for your business, keep reading this Bold x Collective guide.\par \par What is Pinterest?\par Pinterest is a unique social media service that allows users to share, discover, and collect images, animated GIFs, and short-formed videos in the form of pinboards.\par \par Pinterest is most used by its users to share and/or gain inspiration and ideas from content that matches their interests and hobbies.

When users save an image it is represented with a pin and known as a \ldblquote Repin\rdblquote rather than a repost/share or retweet.\par \par Likewise, each \ldblquote post\rdblquote on Pinterest is referred to as a \ldblquote Pin\rdblquote . Each pin can link back to a website, whether it be a blog post a brand wants more traffic on or an online store to increase sales. Users can then combine and organize different Repins or Pins into a folder, known as a \ldblquote Board\rdblquote .\par \par Why Should You Be Using Pinterest for Business?\par With so many further established social media platforms such as Instagram, Facebook, Twitter, and even TikTok, why should brands put focus on Pinterest?\par \par Ultimately, it comes down to these 5 statistics:\par \par Pinterest generates 3.8 times more sales than any other social media platform.\par 87% of Pinterest users have purchased a product because of Pinterest.\par 93% of Pinterest users use the platform to plan purchases.\par 40% of Pinterest users have a household income of over $100k.\par Pinterest shoppers spend 2 times more per month than those on other platforms.\par This demonstrates that there is a huge market for businesses on Pinterest as many users are willing and looking to spend on what they discover.

Pinterest can be used to not only grow your online presence and audience but also to drive more traffic to your online store and website.\par \par wix-campaign-article-june-2022\par \par How to Use Pinterest for Business:\par Now that the importance and impact of using Pinterest for your brand have been established, how can you incorporate Pinterest into your brand\rquote s overall social media marketing strategy? Here is how you can get started.\par \par 1.

Create a Pinterest Business Account\par Either create a business profile from scratch when signing up on the platform or convert your personal Pinterest account (if you have one) to a business account.\par \par Do so by clicking on the three dots symbol located on the top right corner of the page and then clicking on \ldblquote Upgrade your account\rdblquote .